{"product_id":"bhavani-jamakkalam","title":"Bhavani Jamakkalam","description":"\u003cdiv class=\"comp-ly45cho3_r_comp-lid2a0if\" id=\"comp-ly45cho3_r_comp-lid2a0if\"\u003e\n\u003cdiv data-testid=\"ellipsis_text_viewer_root\" class=\"kaP1P7 wixui-collapsible-text AJg3Zp\" dir=\"ltr\"\u003e\n\u003cdiv class=\"n163Z2\" data-testid=\"ellipsis_text_viewer_text_wrapper\"\u003e\n\u003cdiv class=\"kl5uZW wixui-collapsible-text__text kx_Lb6 XBysXl\"\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis work by Amar Ramesh, Kumaraguru Institutions, \u0026amp; Shakti Creativity and culture initiative, Coimbatore -  created in collaboration with the craftsmen of Bhavani, explores the craftsmanship behind the Jamakkalam and the communities that sustain it.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThrough documentation, research, and close engagement with dyers, spinners, and weavers, the book looks beyond the surface of the textile to its process, discipline, and lived continuity.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBhavani Jamakkalam, a handwoven cotton textile rooted in the Kongu region of Tamil Nadu, strong in structure and bold in stripe has been woven into everyday and ceremonial life for generations.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMore than a study of fabric, this publication reflects on a working tradition shaped by skill, cooperation, and inherited knowledge; adding it to your shelf supports the craftsmen of Bhavani and affirms the value of preserving our textile heritage with care and responsibility.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"comp-ly45cho3_r_comp-kquuszlm\" id=\"comp-ly45cho3_r_comp-kquuszlm\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"custom-css-a0c68605-c2e7-4c8d-9ea1-767f9770e087 comp-ly45cho3_r_comp-l81q6lyz comp-ly45cho3_r_comp-l81q6lyz-container\" id=\"comp-ly45cho3_r_comp-l81q6lyz\"\u003e\n\u003cdiv class=\"comp-ly45cho3_r_comp-l81q6lyz_r_comp-krakhm5i1-container comp-ly45cho3_r_comp-l81q6lyz_r_comp-krakhm5i1\" id=\"comp-ly45cho3_r_comp-l81q6lyz_r_comp-krakhm5i1\"\u003e\n\u003cdiv dir=\"ltr\" class=\"PiVxGu MDrwHQ comp-ly45cho3_r_comp-l81q6lyz_r_comp-krakhm5n-container comp-ly45cho3_r_comp-l81q6lyz_r_comp-krakhm5n wixui-box wixui-cta-container cta-container\" role=\"\" id=\"comp-ly45cho3_r_comp-l81q6lyz_r_comp-krakhm5n\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"People’s Dhurrie of India","offers":[{"title":"Default Title","offer_id":47738815283412,"sku":"ML-007","price":2499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0822\/9145\/8260\/files\/Jamakkalam-Hero.jpg?v=1776367865","url":"https:\/\/maralabs.in\/products\/bhavani-jamakkalam","provider":"maralabs","version":"1.0","type":"link"}